Hourglass ran a fifteen-person agency on three tools that disagreed with each other. Proposals lived in one, delivery in another, and invoices in a spreadsheet nobody wanted to own.

We moved all three onto a single pipeline and rewrote the proposal template around the numbers the team actually reported on. Nothing about their sales approach changed — only the amount of time between a yes and the first invoice.

Closing more clients

Six months in, their proposal-to-signature time had halved and their average engagement size had grown by a third, mostly because scope was priced from real delivery data instead of memory.